PUPPY
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Calmness
Leads to Reward ®
Where Your Understanding Becomes Your Dog's Healing
Keith Mathews 'The Dog Guru'
For more than 30 years, Keith Mathews – The Dog Guru® has helped over 50,000 dogs and their humans rediscover balance, calm, and connection. From dogs in chaos to owners in despair — he offers not just hope, but results.
Rebuilding broken trust — not with treats, but with truth.
Resolving complex behaviours that others could not.
And offering something deeper: a way back to each other.
Through his pioneering, force-free, treat-free, science based, and emotionally intelligent approach — Calmness Leads to Reward ® — Keith teaches dog owners how to create lasting transformation. Not through pressure, but through presence.
His unique method is the result of decades of hands-on experience, spiritual insight, and behavioural mastery.
Keith is not just an award-winning dog trainer and expert dog behaviourist — he is a teacher of the human–canine connection, a translator between two species who are meant to walk as one.
Choose the Right Pathway for Your Dog
Every journey begins with a first step. For your dog, that step is choosing the right path forward — one that leads to calmness, balance, and healing.
At Dog Guru, all our services are booked online.
Choose your pathway below, click the link to explore more and begin your dog’s transformation today.
Pathway 1
Got a New Puppy?
Three gentle pathways to guide you through the first steps of raising a calm, confident, and balanced companion.
Pathway 2
They Just Need Training
For dogs who are overexcited, pull on the lead, won’t come back, or simply need guidance — start with our Done in 3 Level I Essentials Dog Training Classes, open to all ages and breeds.
Pathway 3
Behaviour Problems
For dogs suffering from stress, anxiety, separation issues, aggression, excessive barking, or trauma — your first empowering step is to book a 1:1 Behaviour Consultation.
Pathway 4
My Dog Is Reactive
If walks feel impossible because your dog barks, lunges, or overreacts — we offer three tailored pathways to restore peace and harmony. Your first step starts here.
All services can be booked online. Simply click the pathway that matches your dog’s needs and begin their transformation today.
Somewhere Along the Way,
Dog Training Lost Its Way
It became about obedience over understanding.
Quick fixes over quiet listening.
Transactional — with treats instead of trust.
At Dog Guru, we believe that when you welcome a dog into your life, you accept a sacred responsibility — not just to train them, but to truly understand them.
Dogs don’t speak our language, but they feel everything. They feel your energy.
And through that emotional bond, they often reflect what we carry within.
That’s why our philosophy begins not with control, but with connection.
Because your calmness becomes their confidence.
Your understanding becomes their healing.
Your dog deserves more than obedience.
They deserve peace — to live as their authentic self, free from fear, stress, or confusion… in true harmony with our human world.
We Don’t Offer Training - We Offer Transformation
Most people come to us overwhelmed. They’ve read the books. Tried the treats. Watched the videos.
And still… their dog seems confused. Reactive. Disconnected.
What they’re really searching for isn’t more technique – but more truth.
They’re looking for someone who will say:
“I see what’s really going on here. And yes, I can help you change it.”
That’s what we offer.
- Not Pressure
- Not Punishment
- Not Gimmicks
- Not good-behaviour charts.
But a path back to connection.
A relationship built on awareness, not anxiety.
A home filled with calm.
And a dog who no longer has to shout through their behaviour just to be heard.
Your dog doesn’t need to be corrected.
They need to be understood.
Because very often, what looks like misbehaviour… is simply a mirror — reflecting the energy around them, and the uncertainty within.
When you begin to understand, - they begin to heal.
Your Next Step
Whether you’re starting with a new puppy, welcoming a rescue, or facing behavioural challenges others couldn’t solve — your journey can change today.
At Dog Guru, we offer more than tools.
- We Offer Truth
- We Offer Wisdom
We help you see your dog’s world through their eyes, and bring your relationship into alignment — calmly, compassionately, and more effectively than anyone else.
Because Calmness Leads to Reward ® isn’t just a method.
It’s a journey of understanding.
And your understanding becomes your dog’s healing.
What Our Clients Say
Walks with Belle were a nightmare and she would always bark and snap at my Dad when he came to visit. Now she lies in her bed is calm and relaxed when he comes into the house and she just walks past dogs with no more reaction. Thank you, Keith, for making our lives easier.
I loved Keith’s approach, the ‘Calmness Leads to reward’ system without treats and how he explains Dog Psychology. I would highly recommend his services.
Walking Lucy was a nightmare! It was as if the outside world just blew her mind. Pulling all the time and always on the lookout for people and dogs. She would kick off at other dogs as they came towards us. I was losing the confidence and the enjoyment of walking Lucy. So, I signed up for the ‘Done in 3 Level 1 course held over the last three Saturdays and the change in her has been amazing. She now walks to heel, will sit and stay until I say different and recall is getting better. Now I’m not worried about meeting people and dogs on our walks and look forward to beach and forest walks again. I can highly recommend Keith’s course and thanks to him we have a very enjoyable way forward!
After a 121 with Keith, I attended the ‘Done in 3’ course with my crazy dog. She is only 8 months old but had been showing extreme aggression towards other dogs & people. Anytime I took her out in public she was trying to attack others. I could no longer safely go anywhere with her as I feared for the safety of other people & dogs. I was at my wits end. After completing the course, I now have a completely different dog. She can easily mingle with other dogs & people without showing any aggression. She is now a dream to walk on the lead, no pulling or lunging. I have a much calmer dog & all thanks to Keith! I would highly recommend his dog training services.
I recently attended a the ‘Done In 3’ course in Cookstown and was so impressed by the change in my dog’s behaviour in just one night. I now find walking my dog Bailey a pleasure thanks to Keith’s professional approach. I would highly recommend his training to anyone interested in having a well-behaved dog.
Over 20 years ago in April 2003 I attended Keith’s training with my first Blue great Dane, we have just completed the ‘Done in 3’ course with our new wolfhound puppy and he is still the same incredible teacher and trainer. Everyone I recommend him to always calls me to thank me afterwards. Anyone having problems with their dog’s behaviour needs to meet Keith Mathews ‘The Dog Guru’.
Today we took our dog Cardi to Antrim Gardens where I knew there would be a plethora of dogs. We passed at least 30 dogs, and he didn’t react at all. We were amazed considering that 2 weeks ago, before we attended classes with Keith a gentleman in the park asked us to get our dog under control as his behaviour was so bad. Our walk with Cardi today was perfect he didn’t react to the swans, gulls, or crows, which previously would also have triggered his barking and pulling. He was perfectly behaved for our whole walk. I practiced his recall while he was interacting with other dogs, and he returned immediately. The other dog owners who knew him from before we attended Keith’s training were amazed at his progress. Thank you, Keith, for helping us get amazing results in just 3 weeks.
I just recently finished a dog training course with Keith Mathews' The Dog Guru' with our rescue Newfoundland Maggie. Keith's knowledge and experience of dogs is mind blowing and having been to other training courses in the past with other dogs, I can honestly say I learnt so much more about me as an owner than any other course. I would highly recommend the Dog Guru and his training and behaviour services.
Keith is a natural and understood my issues, his positive training and advice helped me gain confidence and give me an insight into how a dog learns. He is very much a hands-on dog trainer and was able to show us with practical demonstrations and made everything look so simple.